ABOUT ME
Hello, I’m Ashley.
With a passion for creating innovative and engaging interfaces, I am committed to delivering designs that meet the unique needs of each client and user.
MY BACKGROUND & EXPERIENCE
As a self-motivated Product Designer, I am skilled in end-to-end user-centered design, including creating strategy, rapid conceptual prototyping, user journey mapping, and delivering solid design solutions.
2023 SEP - Present
Senior UIUX Designer
WELAB BANK
2022 - 2023
Design Analyst
AXA
2021 - 2022
Interaction Design Analyst (UX/UI)
ACCENTURE
2018 - 2021
UX/UI Designer
JUICYAPP LIMITED
My Value
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Learning
As a T-shaped designer, I am passionate about equipping myself with a diverse range of knowledge and skills, both within and outside of the design realm. I am constantly seeking new opportunities to expand my expertise. That's why I actively seek out conferences, courses, books, and networking events to stay up-to-date and connected with fellow professionals. Furthermore, I believe in sharing my knowledge and experiences with others, fostering a collaborative environment that promotes growth and improvement.
Passion
Throughout my career, I have been fortunate enough to collaborate with motivated and passionate teams. I continue to draw inspiration from individuals who believe in their products and find joy in the process of designing and building each day.
Listen
In order to create a successful design, it is crucial to prioritize understanding the real needs of our users, showing empathy, and actively listening to their voices. By doing so, we can ensure that we are solving the right problem before attempting to solve it in the right way. So let's take a step back, approach the design with humility, and make sure we are truly hearing what our users have to say. By putting myself in the shoes of users and collaborating effectively with my team, I ensure that the designs I create are user-centric and meaningful.
Value-Centric
I believe that design should bring value to the products, businesses, and users it serves. By prioritizing the creation of value in my designs, I strive to deliver solutions that not only meet the needs of users but also contribute to the success and growth of businesses. This value-first approach guides my decision-making process and ensures that the designs I create have a positive impact.
BRANDS I’VE WORKED WITH